London publicity consultancy DawBell has expanded its consumer PR division, appointing Ezra Axelrod as Head Of New Business.

Axelrod, who formerly worked with Ogilvy Public Relations on international campaigns for American Express, Land Rover and British Airways, is to work alongside Nicola Murray - formerly of of Red Consultancy - who runs the agency's consumer PR and brand partnership practice. DawBell was founded in 2009 and has looked after clients including Paul McCartney and Take That, with current consumer PR clients including HMV, the BPI and Rekorderlig.